Jot these three words down in your memory to energize your next presentation. You want your audience to be: CURIOUS, CONVINCED, and COMMITTED.
Step One. Get them curious with your opening.
Step Two. Convince them in the body of your talk with lots of examples, visual aids and effective stories.
Step Three. Involve them in emotional commitment for your conclusion. Get them to understand the need for a specific action on emotional level and then tell them how to take action.