why single out Guy Kawasaki's "Reality Check" on this Thanksgiving?
- It's that good.
- It's a big book.
- You can get a multitude of tips and inspiration from it.
It is also easy, fun reading, and you can pick it up and put it down. But you'll want to pick it up again because of Guy's uniquely witty and irreverent style.
Reality Check is all about communicating, in addition to it's chapter 'The Reality of Communicating'. What Guy does is give you great insights and techniques for creating an action oriented communication experience with these other chapter headings (the ones I liked best):
- The Reality of Starting
- The Reality of Raising Money
- The Reality of Planning and Executing (particularly laughed at The Art of the Board Meeting)
- The Reality of Innovating
- The Reality of Marketing
- The Reality of Selling and Evangelizing (powerful ideas for us all)
- The Reality of Communicating (best of course, and not just because I'm mentioned)
- The Reality of Beguiling (laughed again at The Art of Sucking Up, after The Art of Sucking Down)
- The Reality of Competing
- The Reality of Hiring and Firing
- The Reality of Working (don't miss Why Smart People Do Dumb Things)
- The Reality of Doing Good (and to do some good go to the Twitter Red Kettle)
Well, that's actually all of them - couldn't leave any out. Many of the short vignettes in the chapters are from Guy's great blog, cleaned up and expanded it looks like. All have either wisdom, or insight, or just plain fun. Usually all three.
That's Guy. I'm thankful he wrote the book. You will be too when you read it.