Increase your results 147% (or thereabouts.)
Grokdotcom is a great name, and a blog by Bryan Eisenberg that also has terrific research on persuasion.
One client increased his results 147% and Bryan surmised:
"Your product images can't merely show the product; they need to tell a story. Unfortunately, I can't show his test. But ask yourself which picture do you think would out-perform the other.
"Would you buy the pear on the left or the right?"
For people to 'buy into your message" look at your packaging to see if you might be covering up too much of your personality. (And you might like to look for more on image, marketing and branding in Bryan's best selling book, "Waiting for Your Cat To Bark?"
